My WordPress Blog

Is Search Engine Submission Necessary ? Search Engine Submission isn’t Necessary The simple answer is no – Search Engine Submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. […]

Can Any Inbound Linking Hurt My Ranking? Inbound Linking Hurt’s – No Is the Answer The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a […]

The Importance of Anchor Text in Back Links Anchor Text is Very Important in Back Links The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords. Almost […]

Absolute Links vs Relative Links Absolute Links vs Relative Links The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links […]

Incorporation of Company Branding and SEO Company Branding and SEO SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals […]

Strategic Use of Images in Search Engine Optimization Strategic Use of Images in Search Engine Optimization When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an […]

Google Now Discounts All Reciprocal Links Reciprocal Links For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their […]